Glenn Livingston – Make Them Buy

by Mike Beek on May 1, 2012

I’ve been following Glenn’s sage advice since 2009 when I joined his Hyper Responsive Marketing program. He is the only person I have run into in the marketing world, along with is brilliant wife, Sharon, who drill down to the psychology behind everything they teach.

Glenn has a wealth of real-world experience providing marketing advice to companies like AT&T, Exxon, Kraft, Merck, and many, many more.

He has created a program called ‘Make Them Buy’ that I am now going through. The content is outstanding and actionable. If you are doing any kind of marketing, either on-line or off-line, you need to check out this program. Even the bonuses that Glenn offers when you first try out this program are amazing.

I promise that you will not find anyone who has the smarts, experience and who cares about your success as much as Glenn does.

Here’s where you can learn more:

 

 

P.S. If you do sign up for Glenn’s program, I will receive an affiliate fee for getting you there. I don’t recommend anything that I don’t use myself. I’m very particular when it comes to shopping for solutions to meet my needs. I promise that I will not make any recommendations that I don’t personally find delivers high value for me.

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Why Canned Phrases are Dangerous

by Mike Beek on April 23, 2012

From a book by Amy DelPo The Performance Appraisal Handbook

If you find writing performance evaluations overwhelming, you are not alone. There is something about having to put pen to paper (or fingers to keyboard) to memorialize one’s thoughts about an employee that fills managers with dread—and fear. Perhaps it is because writing an evaluation combines two things that make people uncomfortable: writing and criticizing.

Some managers cope with this discomfort by buying books filled with canned, prewritten phrases that they can copy into their reviews. Although these may simplify your life, they will not improve your employees’ performance— which, after all, is your ultimate goal. Employees don’t need artfully drafted prose; they need specifics. They need input. And they need your respect, consideration, and time. They get none of those things from canned phrases.

Moreover, if you use canned phrases that are obviously canned, vague, or inapplicable to an employee’s situation—particularly when criticizing an employee—it could get you into legal hot water if the employee later sues. A lawyer for the employee could discredit your evaluation by establishing that you copied phrases from a book rather than writing your own observations and conclusions.

The good news is that you don’t need those canned phrases anyway. If you follow the process—gather information, draw conclusions, and then write the evaluation—and don’t worry too much about the quality of your writing, you’ll do just fine. If you feel that your writing skills aren’t good enough, consider making it one of your own performance goals for the coming year to take a short one-day seminar on writing

About Amy DelPo

Ms. DelPo is an author and consulting editor who specializes in employment and family law issues. She brings years of criminal and civil law experience to her work as an author, having litigated cases in all levels of state and federal courts, including the California Supreme Court and the United States Supreme Court. She has written numerous employment law titles, including The Performance Appraisal Handbook , Dealing with Problem Employees , and Create Your Own Employee Handbook . She is also the editor of Parent Savvy , a book that answers parents’ practical, financial, and legal questions. Ms. DelPo currently divides her time between writing on legal issues and chasing after her two busy children, Sophia and Charlie. Ms. DelPo received her law degree with honors from the University of North Carolina at Chapel Hill.

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Disappointing Visit to Pepe’s Pizzaria

July 17, 2011

I finally made it back to Frank Pepe’s Pizzeria in New Haven CT last week…it’s been at least 10 years since I’d been there. Got to tell you I was disappointed Crust was super crisp but had zero flavor. Pepperoni and mushroom pie toppings were very good (although they use button mushrooms and I like [...]

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Head Shaving Tips

October 8, 2010

A few years back, I decided to shave my balding head. After a bit of research, I found the perfect razor—the Head Blade (www.headblade.com).  It’s different than using a regular razor because instead of pulling the razor towards your hand, you push it away from your hand. And, your hand is close to your scalp [...]

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Should Numbers be Visible on Employee Appraisal Forms?

June 7, 2010

On employee appraisal forms, 1 ) should you see the weightings of each performance measure, and 2) should you see the numbers 1-5 on the rating scale or just the description of each level on the scale?

Fill out a questionnaire to express your opinion.

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Succession Planning

April 16, 2010

Effective succession planning requires a mixture of past performance and fit with the job. As we know, just relying on past performance can lead to unpleasant results. The ‘Peter Principal’ is one result–promoting a person to their level of incompetence. But, more likely they just don’t have what it takes to succeed in that position [...]

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Performance Rating Schemes

April 15, 2010

To those who who still believe in the antiquated ‘bell curve’ theory I say it’s a really bad idea. It indicates to me that an organization’s hiring and development process isn’t working. I prefer to hire people who fit the profile of my best performers. If you have mostly top performers, it’s unfair to force [...]

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Why You Need to Focus on Your Top Performing Employees

January 25, 2010

According to the Washington-based Corporate Executive Board, nearly 25% of your high achievers may already started actively looking for a new job. That’s compared to only 10% of the broader workforce. Have you thought about this and how it can impact your business if just some of your high achievers left just as the economy [...]

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Hiring Employees: The Importance of Using Objective Assessment Tools

December 22, 2009

We all want to hire the right person for the right job, but that’s easier said than done. Most employers use a mostly subjective ‘tools’ during the interview process. The end result is that the final decision is more of a ‘gut feel’ which often leads to a disappointing hire for the both the employer [...]

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So Many Things To Do, So Little Time

December 20, 2009

I’m sitting here trying to stay focused on doing one thing until it’s completed. But then I find myself quickly distracted by another to-do item rolling around in my head.  I then say to myself that I got to remember to get to this new thought as soon as I finish what I stared working  [...]

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